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Merchandising POPs have to be the perfect balance of cool and subtle to help get those products in the hands of customers.

Tarte Cosmetics does it again with a beautiful merchandising POP.  It conveys the brand aesthetic, but doesn’t take away from the product display in any fashion.  We love making these.  In some ways it feels like we are designing the perfect doll house or paper airplane again…. and we love it.


Process CMYK


80# Sterling gloss text


Mount to corrugate and die cut


Sales Rep: Darioush Nikravan
Project Manager: Bill Obr

Perfect display of products
Gloss Paper for a little more “pop” on the POP
Printed paper is mounted onto corrugate and then die-cut to maintain rigidity
Darioush Nikravan

Darioush started his career in the printing industry straight out of college by working as a sales person for PrimeSource (now Fuji). Darioush once considered pursuing a career in rap music but chose to get his MBA from Pepperdine University and joined Classic Litho shortly thereafter. Darioush has never regretted his choice. He still loves rap music and will argue the merits of West Coast rap over East Coast.